Reports
High Impact - How IT Is Empowering the Next Generation of Entrepreneurs
Out of every economic downturn, entrepreneurs have emerged to create new companies and pioneer new business models that reinvent the global economy. While policy makers rightly focus on restoring economic confi dence and avoiding future crashes, creative business leaders are looking ahead, imagining the next great projects, products and platforms. Starting a business is easier than it has ever been in history, thanks to new technologies. Start-up costs are lower, addressable markets are bigger, talent is easier to fi nd and coordinate, and the tools to innovate are more readily available.
The next generation of innovators will reach into a vastly expanded marketplace, with a rapidly growing global middle class hungry for goods and services that improve their lives. A new generation of high-growth companies—socalled “gazelles”—will rise to meet this opportunity, creating new jobs, powering economic growth and transforming our world. For entrepreneurs, investors and policy makers, the key question is: “How best to nurture these gazelles?”
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